THE BOOK THAT CAN’T WAIT: From Argentinean publishers Eterna Cadencia comes the “book that can’t wait,” a book that - in order to promote their first time authors - is printed with ink that will disappear two months after it comes into contact with air and sun. Their platform is that books can wait, are patient, but new authors can’t, and, unless their first books is read, they may never write another. Innovation in the print realm!
(cooler than digital, huh?)